LOOKING

FOR A

STREAMER

CLIENT
VIU

YEAR 
2020

ROLE
Branding and Positioning, Design, Motion.

TEAM
Miguel Mourão and I.

What

Looking For a Streamer is a Reality Show in search of the next great eFootball Pro Evolution Soccer (PES) Streamer.
It's fruition of a VIU + Sportv collaboration streamed on Youtube.

They came to us with only two directions: The show needed to have an modern ID and make reference to PES. The rest was up to us.

How

We decided to present two diferent concepts based on the briefing, letting they decide wich one to proceed with to be developed further. 

Two different moodboard and approaches were made, as shown below.

Opening Title

concept: Looking For a Streamer is in fact a video game played by the hosts and its participants.
The opening title has to reflect this, and does, by being its intro. From the very moment you turn on your console to the "PRESS PLAY" screen.

0101

Layout and Motion

A few examples of the graphic package delivered.