Branding and Positioning, Design, Motion.
Miguel Mourão and I.
Looking For a Streamer is a Reality Show in search of the next great eFootball Pro Evolution Soccer (PES) Streamer.
It's fruition of a VIU + Sportv collaboration streamed on Youtube.
They came to us with only two directions: The show needed to have an modern ID and make reference to PES. The rest was up to us.
We decided to present two diferent concepts based on the briefing, letting they decide wich one to proceed with to be developed further.
Two different moodboard and approaches were made, as shown below.
concept: Looking For a Streamer is in fact a video game played by the hosts and its participants.
The opening title has to reflect this, and does, by being its intro. From the very moment you turn on your console to the "PRESS PLAY" screen.